Title Martha Tilaar : The Business of Making Women Beautiful
Author Christiyanti Hasibuan-Sedyono
Publisher , 2003
Subject Entrepreneur
Code Collection
Language ENG
Physical description 12 p.
Copies 0
Abstract Martha Tilaar began her business with a very simple beauty salon in a small room in her mother’s house in 1960. Her first clients were her own friends. She cut hairs and treated faces. In 1970 she opened a small beauty salon using a modern concept in Jakarta. The salon has an Indonesian traditional interior decoration. In addition, Martha began a new experiment by using traditional natural materials and introduced a new brand of traditional and herbal cosmetics, Marta Tilaar’s “Sari Ayu”, as a product of home industry at that time.

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