|Title||Martha Tilaar : The Business of Making Women Beautiful|
|Physical description||12 p.|
|Abstract||Martha Tilaar began her business with a very simple beauty salon in a
small room in her mother’s house in 1960. Her first clients were her own
friends. She cut hairs and treated faces.
In 1970 she opened a small beauty salon using a modern concept in
Jakarta. The salon has an Indonesian traditional interior decoration.
In addition, Martha began a new experiment by using traditional natural
materials and introduced a new brand of traditional and herbal cosmetics, Marta
Tilaar’s “Sari Ayu”, as a product of home industry at that time.
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