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Title Batin Eka Perkasa
Author Eva Z. Yusuf
Erlinda M. Nusron (Other author)
Publisher Jakarta : PPM School Of Management, 2003
Subject Strategic marketing
Code Collection 006/C/RC-CCH/STM 200
Edition
Language ENG
Physical description 20 p.
ISBN/ISSN
Copies 0
Abstract The case of Batin Eka Perkasa (BEP) portrays Zulkiflin Hasan’s efforts, starting from a trade company and then growing into a kitchen-wares and manufacture business. This case then outlines the acvitities of trade and manufacture done by BEP since it built a company in 1994, till 2003. Some main issues become focuses and have been discussed in the class: Is it enough for BEP to be a trade company, or is it important for the company to develop itself into a producer? Another interesting aspect of this case is how BEP integrated its marketing activities for products produced by other producers and by BEP itself.




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