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Title Dagadu Djogja
Author Wiwiek Sri Suhartarti
Yanto Sidik Pratiknyo (Other author)
Publisher Yogyakarta : PPM School Of Management, 2007
Subject Entrepreneur
Code Collection 013/C/RC-CCH/STM 200
Edition
Language IND
Physical description 10 p.
ISBN/ISSN
Copies 0
Abstract T-Shirts screen-printed with unique words are liked by young people. The cre- ators are now enjoying much benefit. Each t-shirt has its own unique characteristics. It seems that words are not only powerful in persuading people to choose one of the political parties, but they are also nice enough to be seen. As a proof, the busi- ness of t-shirts that only display words not pictures grows rapidly. The creators now can be classified as success businesspeople. With the growing business, the name “Dagadu” becomes very famous. This makes new competitors enter the market with various Brands. Another impact is that this brand is often imitated, with much lower prices, but with lower qualities too. The original Dagadu t-shirt is Rp 60.000 per piece, while the imitation is about Rp15.000 per piece. In order to handle this problem there are two alternatives that can be chosen to develop the company. Would Dagadu only sell their products in their own products to control the imitation? Or would Dagadu use general distribution channels and ig- nore the imitation by positioning the origi- nal Dagadu as of high quality and of high price so it is different from those imitations?




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