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Title From Corporate Entrepreneurship to Social Entrepreneurship : A Transformation
Author Santosa
Ramelan (Other author)
Publisher Jakarta : PPM School Of Management, 2007
Subject Entrepreneur
Code Collection 016/C/RC-CCH/STM 200
Edition
Language ENG
Physical description 16 p.
ISBN/ISSN
Copies 0
Abstract PT Bogasari is a company designed to grow- ing need of flour in Indonesia. Established in 1968, it has become a prominent company in Indonesia in the field of wheat flour. In 2003, it had four strategic business. PT Bogasari found a good opportunity in the field of flour. Compared to its neighboring coun- tries, flour consumption per capita in Indo- nesia is still low.     In addition, Bogasari realizes that 60% of the consumers are small and middle busi- nesses in Java. Therefore, PT Bogasari decided to focus on small and middle business as the sector to be developed more strategically, since if this business sector develop well, their de- mand for flour will increase too. This will enable PT Bogasari to sell flour directly to the market. PT Bogasari made an empowerment program for small and middle businesses un- der the CEO office.




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