Title PT. Pustaka Binaman Presindo
Author Kurnia, Pepey Riawati
Publisher Jakarta : PPM School Of Management, 2009
Subject Marketing management
Code Collection 018/C/RC-CCH/STM 200
Language IND
Physical description 13 p.
Copies 0
Abstract PT. Pustaka Binaman Pressindo (PBP) is a book publication business unit of Lembaga Manajemen PPM, established in 1985. In the beginning of its operation, PBP was the only book and magazine pub- lisher specializing in management field in Indonesia. Although PBP has been able to provide profits but the amounts were still relatively small, which was Rp 48 millions in 2004. In 2005 PBP suffered from a financial loss of about Rp 106 million. The financial loss got bigger reaching Rp 1.061 billions due to substantial costing and financial reserve allocated for employment termination. Andi Ilham Said, the director of PBP,kept thinking whether PBP should evolute into a company that is integrated with mar- keting in the publishing industry so that it would be able to financially contribute to PPM? Should the products, promotion, prices, and distribution system of PBP be re-evaluated to be a company that will able to compete with major companies such as Gramedia group? What marketing strategy would be suitable for the next three years? Should he revise the visions and missions of PBP?

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