Title PT Nippon Indosari Corporindo
Author Kurnia, Pepey Riawati
Publisher Jakarta : PPM School Of Management, 2009
Subject Marketing management
Code Collection 019/C/RC-CCH/STM 200
Language IND
Physical description 12 p.
Copies 0
Abstract PT Nippon Indosari Corpindo (NIC) is a joint venture company between Pasco and a local businessman in Indonesia. Born as joint venture with Pasco (Japan) made the NIC becoming the biggest Foreign In- vestment Company producing bread in In- donesia with factories located in the Indus- trial Area of Jababeka, Cikarang, Bekasi and in the Industrial Region of Pasuruan, East of Java. In September 1996, PT NIC launched his bread product with the brand “Sari Roti”, and later in the early of 2001 it launched its second brand, “Boti”. Until now, 2009, Yusuf Hadi hadn’t found the suitable strategy formula to co- ordinate with the costumers. At present, he focuses strategy by strengthening the position of “Sari Roti” brand in the market, by continuously creating demand in the consumers. Yusuf Hadi still hopes that with those various strategies applied, the con- sumers would look for Sari Roti in the modern retail market increasingly develop- ing at present

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