Title Cipaganti Group Automobile Service Division : Growth Through Continuous Innovation
Author Ningky Sasanti Munir
Publisher Jakarta : PPM School Of Management, 2010
Subject Marketing management
Code Collection 020/C/RC-CCH/STM 200
Language ENG
Physical description 39 p.
Copies 0
Abstract Beginning with the business of car sale 20 years ago, the Cipaganti group owned by Andianto Setiabudi consists of four di- visions: Otojasa (transportation), Shariah People’s Credit Bank (bank), Property, and resources and equipments. Each of the Cipaganti business divisions is now under the PT. Cipaganti Cipta Graha, acting as the holding company. The Cipaganti Otojasa, as the biggest part of the Cipaganti group, is the division with the biggest income of more than 150 billion rupiah in the late of 2009. This division has transportation services consisting of car rental service, travel service, pickup service, tourism by bus service, and tourism and ticketing services. This case consists of six parts. The open- ing is brief information on the business of Cipaganti Group. The second part is the history of Cipaganti Group founding and profile of its founder who is innovative and has never given up. The third part is de- scription of each product and service of- fered by the Cipaganti Otojasa division. The fourth part explains the growing expansion efforts of the Cipaganti Otojasa division to other regions including West Java. The fifth part contains various innovations done by the Cipaganti Otojasa division. The last part includes various challenges faced by the Cipaganti Otojasa division to achieve growth target, while facing competitions from competitors.

Buy this case

Interested parties outside the PPM Management may order for RC-CCH cases under the following terms and conditions:

  1. The order is done by completing the Order Form.
  2. The Order Form can be obtained upon request via email to and
  3. The completed order form must mention the number of case copies requested in accordance with the number of case learning participants, minimum 5 (five) copies of the case.
  4. The ordered case will be delivered upon approval of the order after all necessary data have been readily available and the payment has been settled.
  5. The price of RC-CCH case is Rp. 30,000 (thirty thousand rupiah) per copy.
  6. Payments made by transfer to BCA account number 686-0038801 (Kwitang branch) on behalf of Yayasan PPM; send by fax to (021)2302040 / 2302051 (addressed to RC-CCH).
  7. The ordered case will be delivered along with Teaching Note if applicable.