Title Business Strategy Otojasa Division of Cipaganti Group
Author Ningky Sasanti Munir
Publisher Jakarta : PPM School Of Management, 2010
Subject Strategic management
Code Collection 021/C/RC-CCH/STM 201
Language IND
Physical description 21 p.
Copies 0
Abstract This case describes describes efforts to start a business strategy of the Cipaganti Otojasa division of the Cipaganti group in order to achieve the growth target determined together by the Board of Directors. This case consists of eight parts. The opening introduces the figure of Tommy Teguh Susetyo, the director of the Cipaganti Otojasa Division of Cipaganti Group. The second part gives brief information on the Cipaganti business group consisting of five divisions and the visions and missions of the business group. The third part is the brief history of the founding of the Cipaganti group, tasks and profile of the founder, Andianto, including his innovation. The fourth part is the description of each service product offered, and marketing and operational aspects of the Cipaganti Otojasa Division. The fifth contains human resources aspects, complete with the song lyric of Cipaganti anthem authored by the founders. The sixth part is the description of financial aspect by putting emphasis on investors’ participation in the form of partnership and franchise. The seventh part describes targets of the Cipaganti Otojasa Division.

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