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Title PT Mustika Ratu, Tbk : A Dream to Become a World Class Company
Author Kurnia, Pepey Riawati
Publisher Jakarta : PPM School Of Management, 2012
Subject Strategic management
Code Collection 017/C/RC-CCH/STM 201
Edition
Language
Physical description 17 p.
ISBN/ISSN
Copies 0
Abstract Mooryati Soedibyo is a leading businesswoman in Indonesia. Business people in Indonesia know her as a woman who is successful in herbal medicine and cosmetic businesses, which were started from the garage of her house. She had a desire to run a business. During ten of years, she kept developing the business of her company called PT. Mustika Ratu, Tbk. She managed to prove that even an aristhocratic family could generate a superior business person.   Government regulations in herbal medicines and cosmetics are getting tighter than before. The daughters of Moeryati Sudibyo have different strategies due to their educational background. Moeryati has an obsession of making Mustika Ratu a world class company like Estee Lauder, which survives for 100 




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