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Title Media Industry in Indonesia : 2006 - 2009
Author Kristanto, Rifani Budi (Other author); Ningky Sasanti Munir (Other author)
Publisher Jakarta : PPM School of Management, 2011
Subject Marketing strategy
Code Collection 026/B/RC-CCH/STM 201
Edition
Language IND
Physical description 7 p.
ISBN/ISSN
Copies 0
Abstract During the reform era in Indonesia, the competition in media industry is getting tighter. The industry must survive the situation, particularly in terms of financing.  One way is by attracting external funds. In the begining of 2001, the stock price of media companies in Indonesia was declining.    The volatile economic and political situations have required the media industry to not only recalculate its selling prices, but also consider the new-comer industry due to the government policy. The presence of various media offered to consumers has made competition even tighter. This condition was faced by PT. Tempo Inti Media. Is media industry still attractive to investors?  




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