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Title PT TIKI Jalur Nugraha Ekakurir (JNE) : JNE’s One Trillion Pesona For Indonesia
Author Ningky Sasanti Munir
Kristanto, Rifani Budi (Other author); Dodi Hamdani Sukiman (Other author)
Publisher Jakarta : PPM School Of Management, 2012
Subject Marketing strategy
Code Collection 030/C/RC-CCH/STM 201
Edition
Language ENG
Physical description 32 p.
ISBN/ISSN
Copies 0
Abstract One trillion rupiah income!” are the words expressed by Johari Zein, Managing Director of PT Tiki Jalur Nugraha Ekakurir (Tiki JNE) when speaking about one of his products, PESONA. PESONA is a service offering easiness in enjoying Indonesian typical cuisine. One objective of this service is to uplift the growth of Small Medium Enterprises (UKM) and to expand the coverage to all over the country. Johari Zein is confident that in the future, PESONA JNE will become a product that is able to help improve the popularity of, develop and even conserve the typical Indonesian culinary products.   JNE Vision is to become a world leading logistic company. JNE provides logistic services from upper to downstream levels with various types of services. The large market potential supported with a broad network is a challange for JNE in achieveing its desired target.  




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