Image of Market-based management

Printed Material

Market-based management



For courses in marketing management or marketing strategy. A focus on
how marketing performance, profitability, and strategies affect profit.
Measuring performance and profitability in marketing is becoming more
and more important in the business world. Best focuses on marketing
performance, and profitability, and the role marketing strategies play
in building the profits of a business. This edition further builds on
the metrics and analytics focus, while incorporating the rise of
technology in marketing.


Ketersediaan

36768BAD BesGeneral (General)Tersedia namun tidak untuk dipinjamkan - Missing
36769BAD BesGeneral (General)Tersedia
36770BAD BesGeneral (General)Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
BAD Bes
Penerbit Prentice-Hall : Upper Saddle River.,
Deskripsi Fisik
ii, 506 p. : figs., index. ; 23 cm.
Bahasa
English
ISBN/ISSN
978-1-29202-039-6
Klasifikasi
BAD
Tipe Isi
-

Versi lain/terkait

Tidak tersedia versi lain


Lampiran Berkas



Informasi


DETAIL CANTUMAN


Kembali ke sebelumnyaXML DetailCite this