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Marketing Research



In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Marketing Research, 11th Edition features new trends, features and cases throughought, with updated chapters featuring new examples of companies and research firms, from Ilycaffe, the famous Italian coffee brand, Twitter, ESPN, Ford and General Motors. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.


Ketersediaan

EB00129Hardisk ServerTersedia

Informasi Detil

Judul Seri
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No. Panggil
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Penerbit John Wiley : Hoboken.,
Deskripsi Fisik
Ebook, 806 hlm
Bahasa
English
ISBN/ISSN
978-1119392019
Klasifikasi
NONE
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
11th ed.
Subyek
Info Detil Spesifik
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Pernyataan Tanggungjawab

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Tidak tersedia versi lain


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