4 1 50 the new direction in advertising, promotion and marketing strategy Rapp, Stan Primary Author Collins, Thomas L. Additional Author mixed material New York: McGraw-Hill 1987 rapp.jpg.jpg the classic guide to transforming your advetising, promotion, and marketing Rapp, Stan Primary Author mixed material 00752033X New York McGraw-Hill 1995 maximar.jpg.jpg in the 1980s, the author predicted the marketing revolution Rapp, Stan Primary Author Collins, Thomas L. Additional Author mixed material New York McGraw-Hill 1994 Beyond_maximarketing_%282%29.jpg.jpg Rapp, Stan Primary Author Collins, Tom Additional Author mixed material 0133655601 Engelwood Cliffs : Prentice-hall 1990 The_Great_marketing_turnaround.jpg.jpg