2 1 50 lessons from 500 of the world's best unknown companies Simon, Hermann Primary Author mixed material 0875846521 Boston Harvard Business School Press 1996 download_%282%29.jpg.jpg a guide to greater profits in highly contested markets Simon, Hermann Primary Author Bilstein, Frank F. Additional Author Luby, Frank Additional Author mixed material 1591395267 Boston Harvard Business School Press 2006 Manage_for_profit%2C_not_for_market_share.jpg.jpg