APA Style

Magrath, Allan J.. (1992). The 6 imperatives of marketing: lessons from the world best companies . New York: Amacom.

Chicago Style

Magrath, Allan J.. The 6 imperatives of marketing: lessons from the world best companies. New York: Amacom, 1992. Printed Material.

MLA Style

Magrath, Allan J.. The 6 imperatives of marketing: lessons from the world best companies. New York: Amacom, 1992. Printed Material.

Turabian Style

Magrath, Allan J.. The 6 imperatives of marketing: lessons from the world best companies. New York: Amacom, 1992. Printed Material.