APA Style

Impact of sales promotion on when, what, and how m. (1988). Cambridge: Marketing Science Institute.

Chicago Style

Impact of sales promotion on when, what, and how m. . Cambridge: Marketing Science Institute, 1988. .

MLA Style

Impact of sales promotion on when, what, and how m. . Cambridge: Marketing Science Institute, 1988. .

Turabian Style

Impact of sales promotion on when, what, and how m. Cambridge: Marketing Science Institute, 1988. .