APA Style

The Advertising-sales promotion trade-off. (1992). Cambridge: Marketing Science Institute.

Chicago Style

The Advertising-sales promotion trade-off. . Cambridge: Marketing Science Institute, 1992. Printed Material.

MLA Style

The Advertising-sales promotion trade-off. . Cambridge: Marketing Science Institute, 1992. Printed Material.

Turabian Style

The Advertising-sales promotion trade-off. Cambridge: Marketing Science Institute, 1992. Printed Material.