APA Style

Rapp, Stan, Collins, Thomas L.. (1987). Maxi marketing: the new direction in advertising, promotion and marketing strategy . : New York: McGraw-Hill.

Chicago Style

Rapp, Stan, Collins, Thomas L.. Maxi marketing: the new direction in advertising, promotion and marketing strategy. : New York: McGraw-Hill, 1987. Printed Material.

MLA Style

Rapp, Stan, Collins, Thomas L.. Maxi marketing: the new direction in advertising, promotion and marketing strategy. : New York: McGraw-Hill, 1987. Printed Material.

Turabian Style

Rapp, Stan, Collins, Thomas L.. Maxi marketing: the new direction in advertising, promotion and marketing strategy. : New York: McGraw-Hill, 1987. Printed Material.