This book attempts to serve managers of professional service firms by presenting both new ways of looking at the various issues faced by such firms and by offering practical advice for their resolution. Professional firms differ from other business enterprise in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. The author explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, the author simplifies them by recognizing that “every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people, and financial success for its owners.” This book contains the basic matters, client matters, people matters, management matters, partnership matters, multi-site matters, and the final thoughts.