Matheson, David Primary Author mixed material bibliography Boston Harvard Business School Press 1998 en English

Printed Material

xi, 292 p. : figs., index ; 24 cm. Drawing on research and consulting experience with Coca-Cola, Bristol-Meyers Squibb, Daimler-Benz, 3M, and other companies, the authors argue that the key to improving research and development efforts and company performance rests not upon focusing solely on business processes, but upon changing the decision making process itself. A "smart organization" incorporates principles such as embracing uncertainty, disciplined decision making, value creation culture, and evaluating trade-offs to make appropriate choices about R&D planning, portfolio management, and product strategies. Annotation c. by Book News, Inc., Portland, Or. Strategic planning ADBE/DA 087584765X Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen ADBE/DA Mat 29610 General (General) ADBE/DA Mat 33865 General (General) ADBE/DA Mat download_%252818%2529.jpg.jpg 11212 1999-06-17 00:00:00 2022-05-11 09:24:19 machine generated