find out what's really going on over there Fuld, Leonard M. Primary Author mixed material bibliography New York : John Wiley & Sons 1988 en English

Printed Material

xiii, 204 p. : tabs., index ; 24 cm. Presents guidelines on how to develop and implement a program for monitoring the activities of business competitors. The author interviewed executives at 100 corporations and found that the most successful monitoring programs were extremely similar. The guidelines in this book are based on those programs. Fuld explains how to develop a competitor intelligence program without a large investment in computers or staff, why the ``low-tech'' route is often the most effective, how to communicate intelligence information to the decision makers, the importance of ethical guidelines, and how to conduct an intelligence audit to uncover a company's existing intelligence resources. Competition Business information Industrial espionage BAD/YFJ/AEMB/JHE 0471852619 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BAD/YFJ/AEMB/JHE Ful 24032 General (General) BAD/YFJ/AEMB/JHE Ful 19443 General (General) BAD/YFJ/AEMB/JHE Ful monitoringcompetition.jpg.jpg 11225 1993-09-23 00:00:00 2025-12-09 15:43:07 machine generated