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Monitoring the competition : find out what's really going on over there



Presents guidelines on how to develop and implement a program for monitoring the activities of business competitors. The author interviewed executives at 100 corporations and found that the most successful monitoring programs were extremely similar. The guidelines in this book are based on those programs. Fuld explains how to develop a competitor intelligence program without a large investment in computers or staff, why the ``low-tech'' route is often the most effective, how to communicate intelligence information to the decision makers, the importance of ethical guidelines, and how to conduct an intelligence audit to uncover a company's existing intelligence resources.


Ketersediaan

24032BAD/YFJ/AEMB/JHE FulGeneral (General)Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
BAD/YFJ/AEMB/JHE Ful
Penerbit New York : John Wiley & Sons : .,
Deskripsi Fisik
xiii, 204 p. : tabs., index ; 24 cm.
Bahasa
English
ISBN/ISSN
0-471-85261-9
Klasifikasi
BAD/YFJ/AEMB/JHE
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

Versi lain/terkait

Tidak tersedia versi lain




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