lessons from Wharton's pioneering MBA course Lodish, Leonard Primary Author Morgan, Howard Lee Additional Author Kallianpur, Amy Additional Author mixed material bibliography New York John Wiley & Son 2001 en English

Printed Material

xvi, 272 p. : figs., app., notes, index ; 24 cm. Drawing upon their own experience and a newly completed survey of the marketing programs of the Inc. 500 companies (done in conjunction with), the authors present ways to apply marketing approaches to entrepreneurial businesses. The text takes into consideration the money, personnel, and time constraints common to entrepreneurial firms. A sampling of topics includes positioning, targeting, segmentation, pricing, publicity, product/service rollout, advertising, raising capital, and building strong brands. Annotation c. Book News, Inc., Portland, OR (booknews.com) Entrepreneurship Market segmentation ABJ/BA 0471382442 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen ABJ/BA Lod 30629 General (General) ABJ/BA Lod 51IeBiDdOgL._SX331_BO1%252C204%252C203%252C200_.jpg.jpg 11344 2001-05-03 00:00:00 2022-04-18 14:56:26 machine generated