Drawing upon their own experience and a newly completed survey of the marketing programs of the Inc. 500 companies (done in conjunction with), the authors present ways to apply marketing approaches to entrepreneurial businesses. The text takes into consideration the money, personnel, and time constraints common to entrepreneurial firms. A sampling of topics includes positioning, targeting, segmentation, pricing, publicity, product/service rollout, advertising, raising capital, and building strong brands. Annotation c. Book News, Inc., Portland, OR (booknews.com)