APA Style

Cravens, David W.. (1982). Strategic marketing . Homewood: Richard D. Irwin.

Chicago Style

Cravens, David W.. Strategic marketing. Homewood: Richard D. Irwin, 1982. Printed Material.

MLA Style

Cravens, David W.. Strategic marketing. Homewood: Richard D. Irwin, 1982. Printed Material.

Turabian Style

Cravens, David W.. Strategic marketing. Homewood: Richard D. Irwin, 1982. Printed Material.