building a 24/7, customer-centric, electronic business for the internet age Focazio, Martin T. Primary Author mixed material bibliography New York Amacom 2001 en English

Printed Material

viii, 242 p. : fugs., notes, index ; 24 cm. The world of electronic commerce (e-commerce) is a highly competitive one that encompasses industries from banking to retailing to transportation. Focazio, president of Focazio.Com Enterprises, which assists organizations in creating practical interactive business strategies, here presents a guide to success strategies for e-commerce. Focazio maintains that e-commerce is "more than fancy web servers, good visual design, and online shopping. E-commerce is about forming and managing effective interactive relationships with your target audiences." The author stresses that e-business is a full-time undertaking and states that doing business online is like "having an eighth day of the week, e-day." The topics covered include identifying goals and forming a flexible action plan to attain them; identifying the right audience; creating an information-routing structure; implementing, maintaining, and improving the interactive service; and monitoring return on investment (ROI). Focazio uses case studies of successful and not-so-successful enterprises to illustrate strategies and guidelines. This helpful guide to becoming a competitive player on the web is recommended for both practitioners and students of business and should be considered for purchase by public and academic libraries. Lucy Heckman, St. John's Univ. Lib., Jamaica, NY Copyright 2001 Cahners Business Information. (library journal) Corporate Culture Strategic planning Corporate Strategy E-commerce Corporate planning AZA/WN 0814404898 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AZA/WN Foc 30643 General (General) AZA/WN Foc The_E-factor.jpg.jpg 12310 2001-05-17 00:00:00 2020-02-05 12:56:25 machine generated