APA Style

Jefkins, Frank. (1990). Modern marketing communications . London: Blackie.

Chicago Style

Jefkins, Frank. Modern marketing communications. London: Blackie, 1990. Printed Material.

MLA Style

Jefkins, Frank. Modern marketing communications. London: Blackie, 1990. Printed Material.

Turabian Style

Jefkins, Frank. Modern marketing communications. London: Blackie, 1990. Printed Material.