APA Style

Analyzing variations in advertising and promotiona. (1990). Cambridge: Marketing Science Institute.

Chicago Style

Analyzing variations in advertising and promotiona. . Cambridge: Marketing Science Institute, 1990. .

MLA Style

Analyzing variations in advertising and promotiona. . Cambridge: Marketing Science Institute, 1990. .

Turabian Style

Analyzing variations in advertising and promotiona. Cambridge: Marketing Science Institute, 1990. .