mixed material bibliography Upper Saddle River Prentice Hall 1998

xxviii, 694 p. : photos, tabs., figs., cases, glos A text for a one-semester course in retailing or retail management, offering a strategic decision-making orientation and a real-world approach focusing on both small and large retailers. This eighth edition fully incorporates e-business topics, and includes new chapters on building and sustaining relationships and merchandise management. There is expanded information on Web, nonstore, and other nontraditional retailing, as well as consumers, information gathering, and establishing a retail image. Boxed readings and cases are all new for this edition. The authors both teach business, marketing, and international business at Hofstra University. Annotation c. Book News, Inc., Portland, OR (booknews.com) BND 0136138292 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BND Ber 12746 2001-11-02 00:00:00 2012-04-10 00:00:00 machine generated