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Retail management



A text for a one-semester course in retailing or retail management, offering a strategic decision-making orientation and a real-world approach focusing on both small and large retailers. This eighth edition fully incorporates e-business topics, and includes new chapters on building and sustaining relationships and merchandise management. There is expanded information on Web, nonstore, and other nontraditional retailing, as well as consumers, information gathering, and establishing a retail image. Boxed readings and cases are all new for this edition. The authors both teach business, marketing, and international business at Hofstra University. Annotation c. Book News, Inc., Portland, OR (booknews.com)


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Judul Seri
-
No. Panggil
BND Ber
Penerbit Prentice Hall : Upper Saddle River.,
Deskripsi Fisik
xxviii, 694 p. : photos, tabs., figs., cases, glos
Bahasa
ISBN/ISSN
0-13-613829-2
Klasifikasi
BND
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
7th ed
Subyek
-
Info Detil Spesifik
-
Pernyataan Tanggungjawab

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