Benchmarking is conducted by organization for several reasons. These include:
- Providing and objective evaluation of an organization’s business process againts similar processes in othe organizations. Benchmarking can thus help to identify strenghts an areas for improvement;
- Serving as a vihicle to source for improvement ideas from other organizations;
- Broadening an organization’s experience base by providing insights into systems and methods that word, and those that don’t. Benchmarking, therefore, supports the notion of a learning organization.
- These reason can be summed up by simply stating that benchmarking is about trying accomplished through learning by comparing.