Schmitt, Bernd H. Primary Author mixed material bibliography New York Free Press 1999 en English

Printed Material

xix, 280 p. : photos, notes, permission, index ; 2 This book provides the strategic frameworks and best-case practices needed for being successful with experiential marketing. Examples of experiential marketing are provided from around the world including campaigns from Gillette, The New Beetle, Martha Stewart Living, Shishedo, Hallmark, Sony, and Intel. (text from the publisher) BH 0684854236 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BH Sch 29954 General (General) BH Sch 13328 2000-02-15 00:00:00 2025-12-12 17:11:56 machine generated