APA Style

McGrath, Michael E.. (2001). Product strategy for high-technology companies (2nd ed.). New York: McGraw-Hill.

Chicago Style

McGrath, Michael E.. Product strategy for high-technology companies. 2nd ed. New York: McGraw-Hill, 2001. Printed Material.

MLA Style

McGrath, Michael E.. Product strategy for high-technology companies. 2nd ed. New York: McGraw-Hill, 2001. Printed Material.

Turabian Style

McGrath, Michael E.. Product strategy for high-technology companies. 2nd ed. New York: McGraw-Hill, 2001. Printed Material.