APA Style

Greenley, Gordon E.. (1986). The Strategies and operational planning of marketing . London: McGraw-Hill.

Chicago Style

Greenley, Gordon E.. The Strategies and operational planning of marketing. London: McGraw-Hill, 1986. Printed Material.

MLA Style

Greenley, Gordon E.. The Strategies and operational planning of marketing. London: McGraw-Hill, 1986. Printed Material.

Turabian Style

Greenley, Gordon E.. The Strategies and operational planning of marketing. London: McGraw-Hill, 1986. Printed Material.