accelerating the process from idea to launch Cooper, Robert G. Primary Author mixed material bibliography Cambridge Perseus 2001 en English

Printed Material

xiii, 425 p. : tabs., figs., app., note, index ; 2 Declaring that "speed is the pivotal competitive weapon" among corporations bringing new products to market, Cooper (marketing, McMaster U., Canada) offers advice on the strategies and tactics of corporate product portfolio management. Exploring the data about 2000 product launches, he identifies reason for success and failure in innovation and looks at development and implementation issues. He details a particular product process model, dubbed "Stage-Gate." Annotation (c)2003 Book News, Inc., Portland, OR Innovation Product Development Marketing Strategy New products BHA/BAD 0738204633 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BHA/BAD Coo 30699 General (General) BHA/BAD Coo 32478 General (General) BHA/BAD Coo 13458 2001-06-12 00:00:00 2021-08-19 15:45:38 machine generated