APA Style

Cooper, Robert G.. (2001). Winning at new products : accelerating the process from idea to launch (3rd ed.). Cambridge: Perseus.

Chicago Style

Cooper, Robert G.. Winning at new products : accelerating the process from idea to launch. 3rd ed. Cambridge: Perseus, 2001. Printed Material.

MLA Style

Cooper, Robert G.. Winning at new products : accelerating the process from idea to launch. 3rd ed. Cambridge: Perseus, 2001. Printed Material.

Turabian Style

Cooper, Robert G.. Winning at new products : accelerating the process from idea to launch. 3rd ed. Cambridge: Perseus, 2001. Printed Material.