APA Style

Berkowitz, Eric N., Kerin, Roger A.. (1989). Marketing (2nd ed.). Boston: Irwin.

Chicago Style

Berkowitz, Eric N., Kerin, Roger A.. Marketing. 2nd ed. Boston: Irwin, 1989. Printed Material.

MLA Style

Berkowitz, Eric N., Kerin, Roger A.. Marketing. 2nd ed. Boston: Irwin, 1989. Printed Material.

Turabian Style

Berkowitz, Eric N., Kerin, Roger A.. Marketing. 2nd ed. Boston: Irwin, 1989. Printed Material.