APA Style
Lovelock, Christopher H.. (1993).
Marketing challenges : cases & exercises (3rd ed.).
New York:
McGraw-Hill.
Chicago Style
Lovelock, Christopher H..
Marketing challenges : cases & exercises.
3rd ed.
New York:
McGraw-Hill,
1993.
Printed Material.
MLA Style
Lovelock, Christopher H..
Marketing challenges : cases & exercises.
3rd ed.
New York:
McGraw-Hill,
1993.
Printed Material.
Turabian Style
Lovelock, Christopher H..
Marketing challenges : cases & exercises.
3rd ed.
New York:
McGraw-Hill,
1993.
Printed Material.