APA Style
Pride, William M.. (1989).
Marketing : concepts and strategies (6th ed.).
Dallas:
Houghton Mifflin.
Chicago Style
Pride, William M..
Marketing : concepts and strategies.
6th ed.
Dallas:
Houghton Mifflin,
1989.
Printed Material.
MLA Style
Pride, William M..
Marketing : concepts and strategies.
6th ed.
Dallas:
Houghton Mifflin,
1989.
Printed Material.
Turabian Style
Pride, William M..
Marketing : concepts and strategies.
6th ed.
Dallas:
Houghton Mifflin,
1989.
Printed Material.