APA Style

Ailloni-Charas, Dan. (1984). Promotion : a guide to effective promotional planning, strategies and executions . : New York: John Wiley & Sons.

Chicago Style

Ailloni-Charas, Dan. Promotion : a guide to effective promotional planning, strategies and executions. : New York: John Wiley & Sons, 1984. Printed Material.

MLA Style

Ailloni-Charas, Dan. Promotion : a guide to effective promotional planning, strategies and executions. : New York: John Wiley & Sons, 1984. Printed Material.

Turabian Style

Ailloni-Charas, Dan. Promotion : a guide to effective promotional planning, strategies and executions. : New York: John Wiley & Sons, 1984. Printed Material.