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  <title>Marketing management :</title>
  <subTitle>analysis, planning, and control</subTitle>
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  <namePart>Kotler, Philip</namePart>
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   <placeTerm type="text">Englewood Cliffs</placeTerm>
   <publisher>N.J. ; Prentice Hall</publisher>
   <dateIssued>1984</dateIssued>
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  <extent>xxi, 792 p. : fig., summ., tabs., exh., questions,</extent>
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  <title>The Prentice-Hall series in marketing</title>
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<note></note>
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 <topic>Marketing</topic>
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 <topic>Marketing Strategy</topic>
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 <topic>Market analysis</topic>
</subject>
<classification>BA</classification>
<identifier type="isbn">0135579279</identifier>
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