APA Style

Peter, J. Paul, Olson, Jerry C.. (1996). Consumer behavior and marketing strategy (4th ed.). Chicago: Irwin.

Chicago Style

Peter, J. Paul, Olson, Jerry C.. Consumer behavior and marketing strategy. 4th ed. Chicago: Irwin, 1996. Printed Material.

MLA Style

Peter, J. Paul, Olson, Jerry C.. Consumer behavior and marketing strategy. 4th ed. Chicago: Irwin, 1996. Printed Material.

Turabian Style

Peter, J. Paul, Olson, Jerry C.. Consumer behavior and marketing strategy. 4th ed. Chicago: Irwin, 1996. Printed Material.