the future present Forrest, Edward Primary Author Mizerski, Richard Additional Author mixed material bibliography Chicago AMA 1996 en English

Printed Material

xxiii, 390 p. : exh., ref., index ; 24 cm. Purpose of this book is to nature and scope of impact that interactive communication technologies are (and will be) having on the world of marketing and marketing communications. This book offer hard facts about the present conditions of the interactive marketplace and insightful speculation into the future of the interactive marketing. Provocative implications for the traditional elements of the marketing mix are convincingly spelled out. And explains the new rules for communicating and selling effectively through electronic and interactive media. Technological Change Marketing Strategy Marketing research Networks Customer services Internet Advertising Direct selling Mass media BAD 0844234265 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BAD Int 29052 General (General) BAD Int Interactive_marketing_-_the_future_present_%25282%2529.jpg.jpg 14589 1998-01-14 00:00:00 2020-03-06 08:51:12 machine generated