APA Style

Newell, Frederick. (1997). The New rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry . New York: McGraw-Hill.

Chicago Style

Newell, Frederick. The New rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry. New York: McGraw-Hill, 1997. Printed Material.

MLA Style

Newell, Frederick. The New rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry. New York: McGraw-Hill, 1997. Printed Material.

Turabian Style

Newell, Frederick. The New rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry. New York: McGraw-Hill, 1997. Printed Material.