The book is about an idea of customer performs the functions of CEO. Most organizations are predominantly internally focused and have only superficial knowledge of the wants and needs of their customers. The book supported the statement above by giving evidence and what an organization looks like when it acknowledges the rightful role of the customer as CEO. It tells about how a customer-centered organization would look like and what customer satisfaction really means as a driving force in an organization. Therefore by doing that could gain opportunities to move ahead of the competition and command the dominance enjoyed by leaders.