what everyone in business needs to know to win today's consumer Beemer, C. Britt Primary Author Shook, Robert L. Additional Author mixed material bibliography New York William Morrow 1997 en English

Printed Material

xvi, 288 p. : index ; 24 cm. The book shows about dozens of anecdotes, a wheelbarrow full of statistics about the American consumers. The information is based on research study that the writer’s firm conducts for specific clients. The examples that the books shows would come from many different fields, however the bottom-line of the lessons to be learned from these stories are transferable to what you do. It is the concept that matters. In addition to the research integrated throughout, this book contains 10 of all new “Consumer Mind Reader” surveys- one after each chapter. Marketing Strategy Competition Consumer behaviour Consumer satisfaction BAD 521 0688148360 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BAD 521 Bee 29227 General (General) BAD 521 Bee Predatory_marketing.jpg.jpg 14767 1998-03-23 00:00:00 2020-03-05 07:47:11 machine generated