APA Style

Assel, Henry. (1992). Consumer behavior and marketing action (4th ed.). Boston: PWS Kent.

Chicago Style

Assel, Henry. Consumer behavior and marketing action. 4th ed. Boston: PWS Kent, 1992. Printed Material.

MLA Style

Assel, Henry. Consumer behavior and marketing action. 4th ed. Boston: PWS Kent, 1992. Printed Material.

Turabian Style

Assel, Henry. Consumer behavior and marketing action. 4th ed. Boston: PWS Kent, 1992. Printed Material.