APA Style

Rodgers, F.G. Buck. (1986). The IBM way : insights into the world's most successful marketing organization . : Glasgow : Fontana/Collins.

Chicago Style

Rodgers, F.G. Buck. The IBM way : insights into the world's most successful marketing organization. : Glasgow : Fontana/Collins, 1986. Printed Material.

MLA Style

Rodgers, F.G. Buck. The IBM way : insights into the world's most successful marketing organization. : Glasgow : Fontana/Collins, 1986. Printed Material.

Turabian Style

Rodgers, F.G. Buck. The IBM way : insights into the world's most successful marketing organization. : Glasgow : Fontana/Collins, 1986. Printed Material.