<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<mods version="3.3" id="15024">
 <titleInfo>
  <title>Newer insights into marketing</title>
 </titleInfo>
 <name type="Personal Name" authority="">
  <namePart>Schuster, Camille P.</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
 </name>
 <typeOfResource manuscript="no" collection="yes">mixed material</typeOfResource>
 <genre authority="marcgt">bibliography</genre>
 <originInfo>
  <place>
   <placeTerm type="text">New York</placeTerm>
   <publisher>International Business Press</publisher>
   <dateIssued>1999</dateIssued>
  </place>
 </originInfo>
 <language>
  <languageTerm type="code">en</languageTerm>
  <languageTerm type="text">English</languageTerm>
 </language>
 <physicalDescription>
  <form authority="gmd">Printed Material</form>
  <extent>xii, 94 p. : tabs, refs., index ; 22 cm.</extent>
 </physicalDescription>
 <note>This containt collection of articles provides a framework for acknowledging cultural differences, studying and understanding cultural differences, and integrating that knowledge. This is the type of endeavor critical for learning how to manage the paradox of globalization and an emphasis on cultural identity. (text from the editors)</note>
 <note type="statement of responsibility"></note>
 <classification>BC</classification>
 <identifier type="isbn">0789007525</identifier>
 <location>
  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
  <shelfLocator>BC New</shelfLocator>
  <holdingSimple>
   <copyInformation>
    <numerationAndChronology type="1">30017</numerationAndChronology>
    <sublocation>General (General)</sublocation>
    <shelfLocator>BC New</shelfLocator>
   </copyInformation>
  </holdingSimple>
 </location>
 <recordInfo>
  <recordIdentifier>15024</recordIdentifier>
  <recordCreationDate encoding="w3cdtf">2000-03-23 00:00:00</recordCreationDate>
  <recordChangeDate encoding="w3cdtf">2025-12-10 10:49:44</recordChangeDate>
  <recordOrigin>machine generated</recordOrigin>
 </recordInfo>
</mods>
</modsCollection>